Who they are

In the heart of Montreal’s artsy and multicultural Mile End neighbourhood, Phyllo Bar Melina’s is a staple for locals and tourists alike. Specializing in traditional homemade Greek pastries, such as Spanakopita, Tyropita, Prassopita and Bougatsa, along with delicious Greek coffee, this quaint shop was founded by chef and TV host Joanna Chery and named after Greek actress, singer, and politician Melina Mercouri.
 

What we do

The content we create for Phyllo Bar Melina’s focuses on highlighting the shop’s offerings, as well as its Greek heritage. Owner and chef Joanna Chery is at the center of many photos and reels. As a Montrealer of Greek and Haitian origin, she represents both Mile End’s rich Greek history and its vibrant multicultural character.

One noteworthy campaign we did for Phyllo Bar Melina’s was to highlight their newly launched merchandise, including t-shirts, sweatshirts, tote bags, and aprons. The campaign was so successful that many items quickly sold out.
 

Service we provide

• Content creation: Photos and reels
• Content shots: Photography and videography
• Social media strategy
• Hashtag research and strategy
• Content calendar
• Community management
• Bilingual copywriting
• Performance tracking & optimization